Integrated Brief: Come up with a integrated campaign that convinces first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet.

Insight: A third of new businesses fail in the first year due to lack of support.

Idea: Succeed together with Squarespace. A social campaign that promotes new businesses/first time entrepreneurs on all platforms and print campaigns. Creating the space for success and entrepreneurs that pushed through the one year step.