Script
Visual begins with a couple at home, sitting on the sofa and the wife asking her husband if he wants to “Do that thing”
The husband responds by saying “Let’s do it”, She gets up and reaches for the SAINT OGUN rum (highlighted in the bar) and pours it out for him. When she opens the bottle.. tribal African music starts to play
The wife is coming towards him but is dressed up in a Orisha outfit with dancers around her. The camera pans down to the rum glass in the husband’s hand where it starts to look like the Caribbean sea. The husband looks up to see the beach and the wife still coming towards him who is now dressed in a Caribbean carnival outfit with carnival dancers around her. steel pan/soca music begins to play
The husband is briefly interrupted by the dog licking his leg and he looks down thinking ‘WHAT THE HELL?…’ and tell the dog to go to sleep. He continues to take another sip, a dancer walks across the screen where it transforms to Notting Hill carnival celebrations, his wife is still coming towards him and blows a whistle. whistle blows
We are then taken back to the present day and the husband looks down at the glass of rum to see it is finished and the wife asks if he wants another? He picks up the bottle, reading it and smiling and say ‘Lets do it again’
VO: Enjoy the adventure with SAINT OGUN rum.
Film Brief: A short commercial to get mainstream casual drinkers to switch to SAINT OGUN more then your average rum.
Insight: SAINT OGUN was born out the essence of the infusion of its owners: Nigeria, Caribbean and London at its core.
Idea: “Do it again” a film showing how having a sip of SAINT OGUN can take you on a adventure.