Experiential Brief: Create an experiential idea for Samsung’s latest flagship phone (Galaxy S23 Ultra) that encourages the creative community to see the Samsung phones as a tool for their creativity.
Insight: Many creatives are unable to have a safe space where they can unleash and express their creativity freely.
Idea: Samsung presents the ‘S23 Reborn Experience’ - a unique and safe space for creatives to express their creativity and mindfulness freely.
IMMERSIVE INSTALLATIONS
INNOVATIVE TOOLS
LOUNGE & PLAY
WORKSPACES
Yearly exhibition
Every year, creative members of the space are selected through a competition and are offered the space to exhibit their work which is sponsored by Samsung.