Product Design Brief: Come up with a new product for burger king and a headline-grabbing way to launch it.

Insight: Burger King is yet to launch a collaboration with a black artist/chef. Currently they have only executed only one black history month campaign.

Idea: In celebration of Black History Month, Burger King partners with Original Flava and RG Vegan to create two new burgers. The Ital BK Burger and Jerk Flava BK Burger. They also partner with Shaquille Aaron Keith to design the packaging.